Pioneer Campers
The Verve launch, delivered in HDR.
A first for the caravan industry.
- 001Every product film following the same recipeSAMEY
- 002No visual separation between competitorsBLURRED
- 003Launch had to sell on the day, at the eventONE SHOT
- 004Design and landscape flattened by the formatUNDERSOLD
- 005
A new camper in a market that all looks the same.
Pioneer Campers was launching the Verve into a category where every product film follows the same recipe. The launch needed to look like nothing else in the industry, and it had to land at the Outback HQ event ready to sell.
Make the category’s first HDR film.
We shot on RED Digital Cinema with Canon cinema lenses and finished in HDR, a first for the caravan industry.
The format had a job. It let the product’s design and the landscape carry the story with the depth they deserve.
What we delivered.
Premiered at the Outback HQ launch event.
Shot the same days, for web and retail.
an industry first for the caravan category
The Verve arrived looking like a category of one.
An industry-first HDR delivery gave the launch a look no competitor could match at the event, and a film that keeps working across the campaign.
